Coca Cola, the IDB, and Technoserve Launch "Hope for Haiti" Initiative
Coca Cola, the Inter American Development Bank (IDB), and Technoserve announced this morning a $7.5 million, five-year initiative, part of which will be focused on creating livelihood opportuntiies for 25,000 Haitian mango farmers. A new flavor of Odwalla Juice called "Hope Haiti Mango Lime-Aid" has been launched. Each time a bottle is purchased, 100% of the proceeds will go to the Haiti Hope Project. More info on the new Odwalla flavor is available here and a photo from the launch with Bill Clinton and the CEO of Coca is available here. The official press release follows below.
